What do the numbers and letters represent in the Rankings Table in my Rank Tracker report?

The Rankings Table displays all keywords that are being monitored in the report, and displays their ranking for each search engine.

We will now explain what each column on the chart displays, and how to understand it.

‘Keyword’ column: This column displays all keywords that are being monitored in the report. Keywords are shown in ranking order, with the highest-ranking keywords at the top of the report. You can sort the keywords alphabetically by clicking on the column heading.

‘Volume’ column: ‘Volume’ refers to the keyword query count, and this column displays the average number of times people search Google for this exact keyword and from this location per month. We get this data from Google Adwords and this figure is updated every 60 - 90 days.

The higher the count, the more times the keyword has been searched for, and (potentially) the more value it has to you. In short, more searches = more opportunities to reach customers.

Search engine columns: You’ll see a column for each search engine that has been selected in the report’s settings.

Under each column are subsections for ‘Rank’, ‘Change’, and ‘Type’ as shown below:

‘Rank’ column: This shows where the keyword ranks on this search engine. A keyword may rank more than one time so you may see more than one ranking position here.

If a number is displayed, this is the overall ranking position on the search engine. 

‘Change’ column: This shows whether the keyword has changed ranking position since the last time the report was run. There are several symbols we use here:

• Grey circle: No change in ranking position
• Blue plus: New ranking for keyword found
• Green number with ‘up’ arrow: Keyword has gone up in rankings by a given number of positions
• Red number with ‘down’ arrow: Keyword has gone down in rankings by a given number of positions 

Here's a handy overview of other information you may see in the rankings table:

3rd: These are search results that mention your business name, but aren't your website. Typically these results display for brand-name searches for a business. If a business has a listing on a third-party site (e.g. Yelp.com, Facebook), their Yelp or Facebook listing will appear in the search results on Google. We are able to identify these rankings by scanning the results for the business name.

Car: These are ‘carousel’-type results that can appear at the top of Google for certain types of searches — most commonly universities, theatres, museums, attractions, and other public arts and leisure searches. These results do not contain a website URL and can only be matched by business name.

KP: You may see 'KP' under ‘Type’ in your Rank Tracker report — this stands for 'Knowledge Panel'.