What does NF mean in a Local Search Grid report?

Modified on Sun, 16 Apr, 2023 at 11:44 PM

NF stands for ‘Not Found’. This means that Google was unable to find your business in the top 20 results for this grid point. 

If we do not find your business in the top 20 results, but we have more than one page we will show it as 21+. This is because we only look at the data pulled in from page 1 results, anything greater than 21+ is not a good score to get on Google Maps. 

1-What_does_NF_mean_in_a_Local_Search_Grid_report_.png

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