FAQs

1. What is Google Business Profile?

Google Business Profile (GBP) is a platform that helps businesses to market to their customers within Google applications like Search and Maps. It allows you to store all your important business information in one place, both for your customers, and for Google itself, to reference.

Google uses this profile to provide searchers, and potential customers, accurate information on your business

Learn more in our Learning Hub all about Google Business Profile. For a more detailed answer head to “What is Google Business Profile?” to check our detailed guide.

2. What's the differece between google my business and google business profile?

There is no difference between these two Google tools. Google My Business (GMB) is simply the old name for the tool that, in November 2021, became Google Business Profile.

3. How do i audit my google business page?

You can do this easily with our Google Business Profile Audit. If you’re not sure how to get started, read our guide on how to create a Google Business Profile Audit report.

4. How do i create a free google business profile?

You can read our guide on setting up a Google Business Profile. Both the guide, and your GBP, are completely free! You’ll need to start by creating a Google business account.

5. How do i optimize my google business profile?

Once you have completed a Google Business Profile Audit, you’ll need to start optimizing your profile. Our reports will help you understand the areas that need improving, and you can use our Google Business Profile optimization guide to get started.

You’ll need to make sure that each individual area, from your GBP description and GBP category through to your attributes and posts, are up to scratch.