What is the Key Citation Score, and how is it calculated?

Modified on Mon, 17 Apr, 2023 at 1:35 AM

The Key Citation Score is a metric that's unique to BrightLocal, and is located within the Citation Tracker report under the 'Key Citations' tab.

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We present this score on all Citation Tracker reports, and it's calculated as follows:


Score Calculation

Citation Score uses a simple formula that audits listings on the top citation sites, and considers these four factors:

  • Listed / Not Listed
  • Business name (correct / incorrect)
  • Zip code / postcode (correct / incorrect)
  • Phone number (correct / incorrect)

The maximum score of '100' indicates correct listings on all of the top citation sites.

Domain Authority Weighting

Sites with higher Domain Authority have a weighting over lower authority sites, which means that correct listings on sites like Yelp and Facebook carry more weight towards the Citation Score than lesser-known sites such as Hotfrog and Salesspider.

 

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