The Key Citation Score is a metric that's unique to BrightLocal, and is located within the Citation Tracker report under the 'Key Citations' tab.
Score Calculation
Citation Score uses a simple formula that audits listings on the top citation sites, and considers these four factors:
- Listed / Not Listed
- Business name (correct / incorrect)
- Zip code / postcode (correct / incorrect)
- Phone number (correct / incorrect)
The maximum score of '100' indicates correct listings on all of the top citation sites.
Domain Authority Weighting
Sites with higher Domain Authority have a weighting over lower authority sites, which means that correct listings on sites like Yelp and Facebook carry more weight towards the Citation Score than lesser-known sites such as Hotfrog and Salesspider.
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