Here’s a rundown of the metrics you can select from, for inclusion in your 'Locations Overview':
Rankings
- Rankings Up: The number of tracked keywords that have improved in rankings
- Rankings Down: The number of tracked keywords that have dropped in rankings
- Rankings New: The number of keywords newly appearing
- Average Google Position: The average rank of all your keywords on Google
Citation Tracker
- Key Citation Score: A proprietary metric that indicates the quantity and quality of your citations
- Live Citations: The number of citations found and indexed by Google
Reputation Manager
- Average Star Rating: The average of all tracked star ratings across review sites
- Avg Rating Change: The change in ‘Average Star Rating’ since the previous report run
Google Business Profile
- Calls (GBP): The number of calls made to the business via its Google Business Profile
- Total Actions (GBP): The total number of interactions with the business’s Google Business Profile listing
Google Analytics
- Sessions: Total number of visitors who found the business’ website
- Organic Sessions: The number of visitors who found the business’ website using a search engine
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